Martin Brundle (unnamed here, mentioned as Seth Brundle's and
Ronnie's still unborn baby)
Dr. Cheevers
Didja Notice?
The 20th Century Fox fanfare music played over the studio logo
is an old 1950's version of the recording, the same one used on
the original 1958 film version of The Fly.
The main advertising poster for this movie depicts the
protagonist emerging from the telepod, his body obscured by
bright light, but his left arm and right leg visible. Notice
that his arm is human, but the leg is that of a giant fly. Of
course, this is not exactly how the transformation occurs in the
film, but it does a good job of suggesting what the film is
about.

At 1:55 on the DVD, the name Bartok (the company Seth Brundle
works for) appears in laser-light on a balloon at the party.
Seconds later, the laser-light inscribes the word "ART". Later,
a number of people at the party can be seen carrying folders
that are printed with the words "Art & Science", apparently a
slogan or philosophy of the Bartok company.
In trying to entice Ronnie to come back to his lab with him,
Brundle tells her he'll make cappuccino with his own Faema.
Faema is a
maker of espresso machines for professional and home use. Some
of their models have a small eagle sculpture on top as Brundle
notes here (he holds up the eagle sculpture/cap for Ronnie to
see at 12:24 on the DVD; the espresso machine itself is seen at
13:02, next to Brundle's microwave oven).
Ronnie's car appears to be a 1977
SAAB 99 GL.
The exterior of Brundle's lab was shot at 135 Liberty Street,
Toronto, Canada.
When Brundle and Ronnie first arrive at Brundle's lab, he begins
to play piano; I'm not able to identify the tune. A packet of
music sheets by Johann Sebastian Bach (1685-1750) is seen
sitting nearby. Music by Ludwig van Beethoven (1770-1827) is
seen on the piano itself.
At 9:03 on the DVD, after identifying himself verbally to the
computer, Brundle whispers into the microphone of the control
console for the telepods. It's hard to make out, but it sounds
like he says, "Begin teleportation sequence." Listen to an
amplified version:
begin teleportation sequence.mp3
At 9:26 on the DVD, as the computer analyzes the components of
Ronnie's stocking in the telepod, notice it shows organic matter
as 0. This helps to set up the later revelation that organic
matter is difficult to teleport accurately.
Spot the sponsor: at 11:48 on the DVD, Ronnie turns on a
Sony pocket
audio cassette recorder as she begins to ask Brundle questions
about his teleportation research. Sony products appear
throughout the film.
At 11:56 on the DVD, a box of
Quaker
Harvest Crunch cereal is seen in the background in Brundle's
lab. Seconds later, bottles of
French's Mustard and
Heinz Ketchup are seen on the shelf.
Ronnie states the name of the company Brundle works for as
Bartok Science Industries. This is, of course, a fictitious
business. In
The Fly II, the company is referred as just
Bartok Industries.
Ronnie works for Particle magazine, published by
Monolith Publishing. These are a fictitious magazine and
publishing company. The exterior of
Monolith Publishing was shot at the corner of St. Paul’s Square
and Asquith Avenue, Toronto, Canada.
A van for
Purolator Courier, a Canadian courier company, is seen
driving past the Monolith Publishing building at 13:47 on the
DVD. The van is a 1983
Ford Econoline.
At 14:05 on the DVD, Ronnie and Stathis listen to her tape
recording of Brundle on an
Hitachi D-E27 cassette deck. The
cassette that is playing, however, does not appear to be the
same brand as the one she was recording on in Brundle's lab
earlier!
At 14:36 on the Blu-ray, a copy of the novel Contact
(1985) by Carl Sagan is seen on the shelf behind the desk in
Stathis' office. The book is seen again in his office on a
counter behind his desk at 35:03.
When Stathis is unimpressed by Ronnie's brief interview with
Brundle, Brundle is relieved, but Ronnie threatens to take her
tape to Omni.
Omni was a science, science-fiction, and
parapsychology magazine published from 1978-1995. It still has
an active
web presence.
The burger joint Brundle takes Ronnie to at 15:50 on the DVD was
John Anderson Charcoal Broiled Hamburgers at 5270 Yonge Street,
Toronto, Canada, but it no longer exists.
The logo of
Pepsi-Cola is seen at 15:50 on the DVD.
At 18:25 on the DVD, a copy of Self magazine is seen in
Ronnie's bathroom.
At 19:16 on the DVD, Ronnie pulls out a cigarette from what
appears to be a pack Marlboros.
Stathis says that Brundle was the leader of the F32 team when he
was just 20 years old and it almost won him the Nobel Prize in
physics. It is not revealed what the F32 project was about or
how long ago it was.
The Nobel prizes are awarded once a year by a committee of the
Scandinavian countries for work in the studies of Physics,
Chemistry, Physiology or Medicine, Literature, and Peace and are
considered the top prizes in the world in each field.
Just to contradict him, Ronnie tells
Stathis she is considering the
Psychology Today gig instead of writing about Brundle.
At 21:38 on the DVD, Ronnie is seen using a Sony SuperBetamovie
camcorder to record Brundle's experiments.
What leads Brundle to attempt teleporting a baboon at this early
point in the film when he has already told Ronnie that he can
only teleport inanimate objects at this time? The attempt is a
horrific failure, the baboon essentially turned inside-out
during rematerialization. Even if he had made some adjustments to
accommodate organic life, shouldn't he have attempted to teleport
a plant or something like that first? Or did he do so and the
plant came out fine? It seems unlikely, from what we know/see of
Ronnie's work to document the procedures. And even if he had
successfully teleported a plant first, the first mammal he'd
attempt it with would likely be a mouse or rat or guinea pig.
Brundle has five sets of exactly the same outfit to wear
day-by-day, saying he learned it from Einstein, so he doesn't
have to expend any thought on what he's going to wear. Einstein,
of course, is a reference to Albert Einstein, the renowned
theoretical physicist who developed the theory of relativity in
physics. It is widely said that he
had five sets of exactly the same outfit so he wouldn't have to
think about what to wear, but historians generally seem to think
this was apocryphal.
This may also be an homage to the 1958 film, in which
André Delambre wears the same clothes throughout except during a
visit to the ballet with his wife.
At 27:22 on the DVD, Imperial margarine and
Crisco cooking oil
are seen on Brundle's kitchen counter. These are real world
brands. At 28:36, a box of
Kellogg's
Corn Flakes cereal is seen on a shelf.
To test how the telepods reconstitute flesh, Brundle cuts a
steak into two unequal pieces and teleports the larger piece.
Then he cooks both pieces and has Ronnie taste each. In a
continuity mix-up, Ronnie tastes the larger piece and says it
tastes fine, while she thinks the smaller (unteleported) piece
tastes synthetic!
At 28:32 on the DVD, Ronnie has her hand around a glass of water
at the kitchen table...but the glass wasn't there just seconds
before.
Stathis' car, seen at 30:01 on the DVD is a 1980
Maserati
Quattroporte III. Notice that the personalized license plate
(PARTICLE) has the state/province made illegible so as to be
unreadable! I guess Cronenberg didn't want the region the story
takes place in to be assumed.
The mock-up cover of Particle magazine with Brundle on the cover
is dated December 1986, so the film story probably takes place a
few months before that (the film was also released in August
1986).
After Brundle sends himself through the teleportation process he
asks, "Am I different somehow? Is it live or is it Memorex?"
"Is it live or is it Memorex?" was an advertising slogan for
Memorex audio recording cassettes.
Ronnie tells Brundle that she had been a science major in
college where Stathis used to teach; he got her started in
journalism.
Ronnie and Brundle's walk through town at 45:09 on the DVD was
shot at Kensington Market, a neighborhood and outdoor market in
Toronto. Notice that Ronnie is carrying a plant she must have
bought at the market. Notice also that Brundle is wearing the
leather jacket she bought him earlier in the film.
As Brundle starts to go off the deep end about the cleansing
side-effect of teleportation, he goes on and on about the
"plasma pool", saying to Ronnie, "You're afraid to dive into the
plasma pool...drink deep or taste not the plasma spring...a
deep, penetrating dive into the plasma pool!" Plasma is the
liquid of the blood after the blood cells have been removed,
though whether that is exactly what he is talking about, I'm not
sure. Brundle's quote seems to be partly in reference to
Alexander Pope's 1711 poem "An Essay on Criticism", with a line
about the Pierian Spring, a Macedonian metaphorical source
of knowledge of art and science:
A little learning is a dang'rous thing;
Drink deep, or taste not the Pierian spring
At 50:38 on the DVD, Brundle walks past Cheapie's Warehouse, a
record store in Toronto at the time.
As Brundle begins to slowly transform into a human fly, notice
he is eating a lot candy and soda pop.
When Brundle goes to a dive bar to pick up a woman to send
through the telepods, neon signs for Miller Beer, Oktoberfest,
Stroh's, Budweiser, Miller Lite, and Molson Export are seen. These are
all real world beers.
The song that is playing in the bar is "Help Me" by Bryan Ferry,
originally written by the artist to play over the closing
credits of the film, but director Cronenberg felt it didn't fit
properly with the tone of the film to be played during the
closing credits.
The song title was likely inspired by the
famous line from the 1958 film version of The Fly (see
comments further down).
At 52:45 on the DVD, the
Zanzibar Tavern is seen in the background.
At 53:20 on the DVD, Brundle and Tawny arrive at his lab in a
Co-Op Cab.
The vehicle is a 1979
Mercury Zephyr. The phone numbers on the cab door were
actual numbers for the company at the time.
Four weeks pass from the time Ronnie frightens Tawny away from
Brundle's lab to the time Brundle calls her.
At 1:03:01 on the DVD, a box for
Crush
soda cans is seen in Brundle's lab.
When Ronnie visits the metamorphosing Brundle at his lab after
the four weeks, notice that his shirt has jagged holes all along
his chest. This is likely from him having to vomit up liquid
enzymes to break down food before he can eat it, just like a
fly. We see him do this just minutes later in the film; he
playfully calls it "vomit drop".
When Ronnie asks Brundle what happened to change his physical
appearance so badly, he responds with, "I know an old lady who
swallowed a fly, perhaps she'll die." This is from an old
children's song, the full line being, "I know an old lady
who swallowed a fly. I don't why she swallowed a fly. Perhaps
she'll die."
When Ronnie tries to get help for Brundle from Stathis, he says,
"I'm sure Typhoid Mary was a very nice person too, when you saw
her socially." Mary Mallon (1869-1938), popularly known
historically as Typhoid Mary, was an Irish-American cook and was the
first identified asymptomatic carrier of the disease typhoid
fever in the U.S.
At 1:07:30 on the DVD, Brundle pulls his shirt up above his
belly to show Ronnie a new growth forming there, saying he
doesn't know what it is. Neither did I and it's not mentioned again
in the film. But a deleted scene of the film reveals that the
growth was a fly-like-leg emerging from his torso.
At 1:08:34 on the DVD, one of the junk food packages Brundle
swats off the table is labeled "Biscuits La Menagerie". This is
French for "Animal Crackers"; Canada is known for having a large
French-speaking population in addition to the majority English.
Seconds later, a
Hires Root Beer can is seen on the table. Seconds after
that, a
Pop-Tarts box is seen on top of the dish rack.
Brundle tells Ronnie, "I'm saying I'm an insect...who dreamt he
was a man...and loved it. But now the dream is over...and the
insect is awake." This is sort of a combination of the plots of
"The Butterfly Dream" from the ancient Chinese philosophical
book Zhuangzi (3rd Century BC) and The
Metamorphosis (1915) by Franz Kafka.
At 1:09:15 on the DVD, a copy of
Atlantic
magazine is seen in Ronnie's apartment.
Ronnie learns she is pregnant with Brundle's baby. The
baby's birth and growth are seen later in
The Fly II.
The ambulance seen at 1:10:37 on the DVD appears to be a 1979
Ford Econoline E-350.
The gynecologist in Ronnie's dream at 1:11:28 on the DVD is
played by director David Cronenberg.
Ronnie's birth of the maggot in her dream seems quite
similar to that of the reptilian baby in the 1984 TV
mini-series V: The
Final Battle (see the episode study
"Matters of Trust"); possibly the scene here was
inspired by the one in V.
The later scene where Ronnie tells Stathis she doesn't
want the baby in her body is also similar to Robin
Maxwell's reaction to her alien pregnancy in
V.
The Fly:
VERONICA: No! I want it out of my body now! You should
have seen him, there could be anything in here! In me!
In my body!
STATHIS: I don't know if I can arrange it now, right
now, tonight. Why do we have to run around in the dark
like a couple of...
VERONICA Because I don't want it in my body! Do you
understand me? I don't want it in my body!
V ("Unmasked")
ROBIN: I don't want it! It's not gonna be a baby! It's
gonna be some horrible thing! (...)I'd rather die than
have this thing. I want it gone! |
 |
 |
Fly maggot birth |
Reptilian
baby birth in V ("Matters
of Trust") |
At 1:12:52 on the DVD, notice that Brundle's fingers are
beginning to fuse together.

At 1:13:58 on the DVD, an overturned box of
Cap'n
Crunch cereal is seen in the sink in Brundle's lab. A box of
Q-Tips is
also seen on a shelf above.
When Brundle opens his medicine cabinet at 1:14:17 on the DVD,
it appears that a crew member in a red shirt is seen in the
reflection of the mirror.
At 1:14:17 on the DVD,
in the medicine cabinet where Brundle is storing his discarded
body parts,
we possibly see his penis in a
jar! He later calls the medicine cabinet the Brundle Museum of
Natural History.

At 1:14:26 on the DVD, a bottle of
Jamieson vitamins is seen in the medicine cabinet.
At 1:14:40 on the DVD, a
Dare Foods
package is seen in Brundle's lab.
Notice from 1:14:40 and onward, Brundle is flicking his head in
the quick, stuttering movements of a fly.
At 1:19:30 on the DVD, a poster on Dr.
Cheever's wall has a picture of a man and the quote, "Would you
be more careful if it were you?" This is from a line of
pediatric and gynecological public service messages in the
1970s-80s that encouraged men to see women's side of sex and
pregnancy issues.
Another poster in the background of the office mentions
the pap test, a test for cervical cancer.
Dr. Cheever tells Ronnie there are tests that could be performed
to determine if the baby is deformed. She insists, "I don't want
tests done. Tests can't guarantee anything. The baby could start
off normal then become..." This is essentially what happens in
The Fly II; her son is born covered by a larval sac,
but is otherwise a normal human baby, but soon
undergoes rapid aging and then begins to metamorphous into a
Brundlefly.
Stathis brings a
Browning
12 Gauge O/U Shotgun
for his
confrontation with Brundle near the end of the film.
At 1:23:40 on the DVD, notice that an indistinct shadow moves
along the ceiling in the background in the close-up shot of
Stathis, indicating that Brundle has returned to the roof as
seen seconds later.
At 1:23:58 on the DVD, food packages for Twinkies and
Duncan
Hines pastries are seen in Brundle's lab.
At 1:25:40 on the DVD, Brundle says to Ronnie, "Help me. Help me
be human." This is a nod to the famous line from the 1958 film
version, where, near the end of the film a tiny fly with the
human head of scientist André Delambre cries in a puny voice
"Help me! Help me!" as it's about to be eaten by a spider.
A Sara Lee
pastry box is seen behind Stathis at 1:29:29 on the DVD.
Unanswered Questions
Why doesn't Ronnie go through with her intended abortion of her
baby? In
The Fly II, she gives birth to baby boy Martin Brundle.
See Also: